Aviva adds new member to its leadership team

(February 6, 2025) Aviva Senior Living is proud to welcome a new member to its leadership team, Iris Martin as Sales and Marketing Director.

Iris is deeply passionate about serving the senior population, with over 28 years of experience in the field, including the past 14 years specifically in senior living. She has most recently held positions at Freedom Plaza Senior Living in Sun City Center, FL and The Waterford in Juno Beach, Fl. Iris holds a bachelor’s degree in business administration and a minor in Marketing from the University of Texas at Austin.

Her diverse background in both healthcare and senior care has given her a unique perspective and a deep understanding of the needs of older adults.  Iris says, “With the Sales and Marketing team now directly under the Aviva umbrella, I am committed to fostering a strong sense of teamwork by creating personalized experiences for our current and future residents that involve all departments.” She points to Aviva’s reputation for excellence, saying, “The way Aviva team members listen to the pulse of residents, responding thoughtfully to their needs and interests, sets it apart. It's clear why Aviva has been honored with the U.S. News distinction for two years in a row—it exemplifies excellence in care, connection, and community.”

Aviva is Sarasota’s only single-site, not-for-profit, rental, senior residential community offering a full continuum of care with independent living, assisted living, memory care and skilled nursing facilities. For more information, visit avivaseniorlife.org.

This press release was provided by Impact Suncoast. For more information, contact Marty Katz at mkatz@impactsuncoast.com or 941-993-5124.